Practitioners “people shouldn’t go to”
A practitioner posted in a Facebook group recently, saying that a competitor in her local area had put up an advert talking about the types …
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Google profits from fake-review websites
So, says the headline in today’s Times newspaper. The article, which slams Google for allowing adverts from websites that sell fake reviews, highlights an interesting point from …
Self Doubt – The Practice Killer
It never ceases to surprise me how many therapy practitioners suffer from self-doubt. Not just the odd moment of being unsure, but that persistent, nagging …
The Question That Predicts If Your Practice Will Grow or Die
The weekend before last, my wife and I were at the Kent Scouts Winterball, which is a swanky black tie event put on each year …
How To Make Potential Clients Swoon Over You
Discover the weird psychological trick that can make girls faint, audiences laugh, and bring new clients flocking to your practice… On an otherwise ordinary Thursday …
The Problem With Testimonials
Do you remember the poster that Fox Mulder had in his office in the TV series, “The X-Files”? It had a picture of a UFO …
Beating the poorly trained competiton
One of our practitioners writes: Some years ago (about 20) I was seeing about 40 clients a week. This was obviously draining so I cut …
5 Types Of Social Proof Practitioners Can Use And Why You Should Use Them
Social proof is the psychological phenomenon where people tend to look at what others are doing before deciding the best course of action… also known …
