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Negative Marketing: How Competitors Try to Win Business
A practitioner recently posted in a Facebook group that a competitor in her local area had published an advert highlighting types of practitioners “people shouldnāt go to”.
The competitorās list included part-time practitioners and anyone who requires commitment to multiple sessions upfront.
Looking at this competitorās website, it was clear he might be feeling threatened, the outdated design suggested he might be struggling to attract new clients.
Yet, his aggressive and negative marketing could still influence potential clients. At first glance, his criticisms seem to make sense: part-timers might appear less experienced, and committing to several sessions could indeed feel daunting for someone new to treatment.
Why Surface Judgments Can Be Misleading
However, the truth is more nuanced. Part-time practitioners often bring exceptional skill, empathy, and adaptability to their work. They might balance their practice with ongoing education, family responsibilities, or other roles that actually enrich their ability to serve clients with care and understanding. Similarly, structured treatment plans aren’t about trapping clients but rather about ensuring the best possible outcomes by providing continuity and deeper transformation.
In reality, simplistic labels like āpart-timeā or āmulti-session commitmentsā are misleading. What really matters are your results, not superficial categories or outdated assumptions your competitors use to undermine your reputation.
Why Verified Reviews Matter
This is exactly why verified reviews are such a powerful tool for any practitioner. Real, independently verified feedback from your clients highlights your true capabilities, your successes, and your authentic approach, directly addressing the concerns of potential clients.
Imagine potential customers arriving at your website and instantly seeing a stream of genuine, heartfelt reviews from satisfied clients. Your real-life results speak louder than any negative advertising. This makes it easy for clients to trust you, significantly reducing the influence of aggressive competitors.
Protect Your Reputation
With Trust Vega, your reputation is secure because only genuine clients can leave verified reviews. Competitors can’t damage your business with fake or misleading reviews. Your reputation stays protected, authentic, and compelling.
Ultimately, verified reviews ensure your genuine skills and successes are clearly showcased, effectively neutralising competitors’ negative marketing tactics.
When your prospective clients can see clear evidence of your excellence and trustworthiness, the negative marketing of competitors become irrelevant.
Kind regards, Rob
Rob Woodgate
Founder of Trust Vega
P.S. If your competitor happens to realise the power of verified reviews, they could easily catch up, so now is the perfect time to start gathering your reviews and build your trustworthy reputation first! š
